Networking - Is That the Way to Get a Job These Days?

"Whenever I see advice from someone about how to find a job all I ever hear is - network, network, network," says the unemployed woman. "What is all this network stuff about?" she asks.

Here are some answers to those of you who are wondering the same thing - what is this network, network, network?

Fact:

Networking - Is That the Way to Get a Job These Days?

The majority of all jobs (70-80%) are found through networking.

The best way to get a job is to get out there and be seen - network, network, network.

Where do I network?

Everywhere - meetings, classes, job fairs, open houses, social events, association meetings.

With whom do I network?

Everyone - family, friends, neighbors, ex-bosses, former co-workers, vendors you worked with in your last jobs, competitors of your last job, contacts through others, informational interviewing - interview.monster.com/rehearsal/informational/

Talk to people who are doing the type of work that you might like to do. Identify contacts by asking, "is there anyone else you could recommend I speak with?" or "do you know anyone in ___ career who might be willing to talk to me?".

This is about sales and numbers - get out there and get contacting. Rehearse and script what you are going to say when you do follow up.

What if they ask you what you are looking for? Have an answer ready.

What if they ask you, "Tell me about yourself?" Have an answer ready to go. This is your product information - and you are the product. What do you have to offer?

If you're posting resumes on the Internet sites and waiting for something to happen you are making a big mistake - and may be in for a long wait.

That is the passive way to search for a job, and it used to work. But in today's competitive job market you are hoping against the odds of getting noticed.

To Network - Or not to Network?

Not To Network

1. I don't want to bother anyone - don't want to be a nuisance.
2. I really don't know anyone who would be of any help anyway.
3. Why bother - it won't do any good.

To Network

1. The "Hidden Job Market" - 60% of jobs not listed.
2. #1 method for finding a job is through "the grapevine".
3. It's just talking to people - formally and informally.

Network Mistakes

1. Not introducing yourself in a confident manner
2. Not mentioning a referral name
3. Not focusing - or focusing too much on self-interest
4. Not being prepared - one - two minute "personal statement"

Be Prepared

1. Any time, any place
2. Go beyond your personal contacts
3. Establish a rapport
4. Look for opportunities to reciprocate
5. Keep your promises

Watch your network grow and the knowledge you gain by contacting people you know (and do not know) in order to find information about an industry, organization, or job/internship.

Why does networking work? Networking works because you are being proactive and driven by your resourcefulness. Networking puts you in touch with individuals who can give you 'insider information' on vacancies, industry or organizational culture, and required skills, etc.

Network, Network, Network....

Networking - Is That the Way to Get a Job These Days?
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Carole Martin, America's #1 Interview Coach has specialized in the subject of "Interviewing" for the past 15 and has coached and interviewed thousands of job seekers. She is the creator of the online tool, Job Winning Brand and gives free interview Q&A advice at The Job Interview Coaching Center.

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The Importance of Maintaining a Professional Image on Social Networking Sites

With the recent growth of social networking sites such as My Space and Facebook, online self expression has become the latest trend. Many individuals dedicate countless hours, days, and even months trying to create social networking pages that give outsiders a bird's eye view of their thoughts and personal beliefs. While on one hand, social networking sites can be used to promote a positive cause or professional business, too much of a good thing can be detrimental to one's career and professional image.

Gone are the days when social networking meant exactly what it stands for. These days, social networking sites can be used to promote professional businesses, organizations, and other causes. Members of these sites have also begun creating pages that contain pornographic pictures and other offensive imaging. If you are 18-20 years old and a member of the, "Girls Gone Wild" group, it may be fun for now, but what about your future? For example, a recent news story describes how a police officer was fired because of offensive imaging on his MySpace page, which consisted of pictures of women being tortured in a satanistic manner. Although, these social networking sites take preventative measures, it is still up to the individual to take responsibility for themselves and the images and content that they post on their webpages. In this particular case, this is especially true because of the type of value system and beliefs, police officers in the local community strive to represent. A police's professional image plays a huge role in the public's opinion of that individual and the police department.

The same holds true for other professional companies and organizations. In order to prevent being embarrassed by prospective employees, employers have begun doing background checks on these individuals. Many employers have refused to hire individuals that post offensive pictures and other material on their personal webpages. While some critics disagree, the reasoning is simple: employees are apart of the organization, therefore, employees represent the organization. This not only applies during work hours but after work as well. When an employee working for a major company embarrasses themselves, by disgracing themselves in public, it is also embarrassing for the company or any other organizations that individual is associated with.

The Importance of Maintaining a Professional Image on Social Networking Sites

How can this be avoided? As an individual, it is always important to remember the importance of a good reputation. It is said, that it takes years to build a good reputation and only moments to ruin it. Credibility and reliability are key aspects of building a good reputation. Understanding the importance of weighing the consequences of our decisions and considering our long term goals is especially important when trying to project a professional image. The solution is simple, when creating personal webpages, think of the consequences that may result from posting images that may be offensive to others. No one wants to lose the opportunity of a life time because of pictures from their spring break in college. Before you post these images consider your future and how others will view you as an individual and a professional.

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What is Networking and Why is it Important in Business?

When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

What is Networking and Why is it Important in Business?

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your "exposure" is now more than doubled - With the right network, the ultimate in "word of mouth" marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn't for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don't just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying "out of sight, is out of mind," holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events - I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a "surprise" guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a "one-stop" experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don't give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to "check it out." Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here's to your success in building your network.

What is Networking and Why is it Important in Business?
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©Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kÄ«) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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What is Social Media? Social Media and Networking Sites Explained

Social media is media that is based on social interaction. It involves being highly accessible and changes monologues into dialogues. This format is often referred to by business as User generated content or consumer generated media. Most consumers are aware of it only from the stand point of the networking sites. Of course if social media is new to you this paragraph probably sounds like crazy talk, but please read on.

What are networking sites?

These are very popular websites used for socializing, connecting and even meeting others. People build connections with those they know. This allows for an amount of privacy by allowing users to hide their information from everyone but those who are "friends." Some of the most popular sites are Facebook, Twitter, MySpace even YouTube. Networking sites allow friends, family, workers and others to meet online and share information, or social interaction.

What is Social Media? Social Media and Networking Sites Explained

Why is Social Interaction so important?

People are very social creatures. Our society has become increasingly mobile. People move far away from where they grew up yet want to stay connected. Also busy schedules keeps people on the move. However the internet and networking sites are always ready. So people are able to interact with people they care about any time of day. This has formed open dialogues in groups of friends and families.

What do you mean dialogues?

Years ago an open invite to the lake meant calling various people and asking them to call others. Now a person may put an open invitation on the wall of Facebook. Various people may respond with what they will bring or if they are coming or bringing someone. Some people use social media to ask about new restaurants or what restaurant to visit in another city.

How does this turn monologues into dialogues?

A simple statement such as "I read this book," on a social networking site might have another say, "I read that one, but this other book is better." A third person who did not care about the first book may read the comment about the second and agree. In another case, a person may share that they went to London for vacation. Various friends and family members will comment about when they went or how they wish they could go. People may ask about sites seen.

But how do businesses benefit?

Businesses have watched this from the sidelines and now realized they need to be involved. Companies create fan pages and fans interact with each other and the brand name on the pages. The fans discuss what they like, what they dislike, thus the User Generated Content or Consumer Generated Media. Any size of business is finding that having someone interact with the fans and create social media is a way to grow the business by networking. People like doing business with a friend, or a friendly business.

Do I need social media?

That is a personal decision. As an individual, networking sites allow you to interact with people both down the street and around the world. With privacy settings, you keep your privacy and are able to share with the people who matter.

For businesses, this is a way to find out what your consumer wants and needs directly from them. You are also able to establish a relationship with consumers which helps your business grow. Social media is only going to grow as people find more uses for it, because people are social and so is social media.

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iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
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Social Networking For Women - Braveheart Women Review

Many social networking sites have popped up recently. One in particular that caught my attention is Braveheart Women.

Braveheart Women is the creation of Dr. Ellie Drake. Her vision is to bring together women to support each other in creating purpose, passion and prosperity. The purpose of this site is to provide social networking for woman with a purpose. Ellie's goal is to empower you to be empowered and to inspire you to be inspired. What distinguishes this site from all the others I participate in is that it regularly features interviews with a host of celebrity women.

Braveheart TV

Social Networking For Women - Braveheart Women Review

Ellie and her panel regularly interview women who are making a difference in their fields. Her guests include celebrities, businesswomen, entrepreneurs and other women who have valuable insights and experiences to share with other women. I've seen interviews with Dr. Maya Angelu, Mary Ellen Tribby, Mariel Hemingway, Morgan Fairchild, Lindsay Wagner, Dr. Judith Orloff, Forbes Riley, Gloria Loring, Lisa Nichols and Estelle Harris, to name a few. The cool thing is that these interviews are not fluff. They're really good. I come away from each one feeling inspired. Ellie digs right down into the heart and soul of what makes these women tick.

Forum Discussions

When I first joined as a free member a little over a year ago, I introduced myself on the discussion forum and began reading some of the other introductions. I saw a post by a marketing mentor and picked up the phone and called her, figuring I would get her machine and leave a message. She picked up the phone, and we made a great connection. I started working with her as a client, and within the last year, I wrote three ebooks and developed a brand new website to connect with other women in midlife looking to improve their health. You never know. Since then, I have watched Ellie's interviews often and continue to be inspired each and every time.

RISE - The Braveheart Women Annual Event

Braveheart Women hosts an annual live networking event. This year's event is in October in Beverly Hills. I did not go last year. I may be able to attend this year. It looks like they have a great lineup of empowered, inspired women. I was surprised to see to how inexpensive it is. I hope my schedule supports my attending. I'd love to bring my daughter.

Conclusion

This social networking forum gets a big thumbs up from me. You can read more about it on my blog.

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Computer Networking - Elements and Components

When studying computer networks, one must consider the main elements that will compromise the computer network. The main elements that must be considered will be presented below:

1. Message: the message is a generic term that scribes the data to be transmitted. It can be email, webpage, user call, instant message, or any other forms. The message is generated by the end user that needs to make the transmission. This message will be fed to the network later.

Generally, the message is generated using software installed on computer. For example, if the message is email, it will be generated by email programs such as outlook. Also if the message is a web page request, it will be generated by a browser such as internet explorer. It can also be generated by a chatting program is it represents a call by the user.

Computer Networking - Elements and Components

2. Medium: the medium is the transmission path over which the data will be transmitted. Is is used to connect the end user with the network device or to connect the network devices with each other.

Many types exist for the medium. Mainly it can be wired or wireless medium. The wired medium can be copper or optical fibers. The copper is subdivided into coaxial cables and twisted pairs. The copper wires carry data as electrical pulses while the optical fiber carry data as light pulses. The wireless medium carries data as electromagnetic waves. Each of the above mediums has its own specifications and used according to the application.

3. Devices: there are two basic types of devices in the network: end user devices and network devices. The end user device is considered to be the source of the message. It can be a client computer or an IP phone. The function of the end user device is to send the data to the network.

On the other hand, the network devices are used along with the medium to forward the data generated by the end user device. They are located in between the end user devices and connected between them through the cables.

The main function of the computer network devices is to forward the data to the correct destination based on the address that is send along with the data. The two main devices that accomplish this are the routers and the switches. The router forwards the data according to the IP address while the switch forwards the data according to the MAC address inside the data frame.

4. Rules: the rules are the protocols that used between the end user devices that organize the communication. The two popular protocols are the IP protocol and the TCP protocol. When the end user needs to send the data, it runs a conversation first with the other device according to a set of rules that prepares for the transmission. Each network uses its own protocols set up by the administrator of the network to manage the operations inside the network. Note that this element is a software element and is set up by software programs

Computer Networking - Elements and Components
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Computer Networking Connectivity.

Computer Network Devices overview.

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